e2b delivers operational support to several major brands at IFE following a surge in new business

Highly experienced in delivering event logistics for many of the UK’s leading food and beverage brands, e2b lent operational support to several of its clients, existing and new, for The International Food Event (IFE) 2019. Held at London’s Excel from 17^th-20^th March, the popular show is a celebration of 1,350 innovative, global and cutting-edge food and drink manufacturers.

Several teams made up of e2b’s experienced event crew assisted existing clients such as Mindful Bites; Nix & Kix; Vita Coco and Natural Balance Foods, who’s brand new stand was its largest to date, with the load in and load out of their exhibition displays, point of sale equipment and products.

Moreover, following a surge in new business, the crews were also in action for Littles Coffee and Tony’s Chocolonley who have both joined e2b’s client roster in recent months. The companies’ event equipment and stock were all returned to e2b’s extensive warehouse facility and will be managed by the team until they’re next required.

“Delivering an array of services for multiple brands at one event isn’t anything new for e2b to be honest. It’s something that we do on a regular basis, so the team are well versed in operations of this kind,” comments e2b’s global operations director, John Ford.

“What was great about the IFE event was the number of new clients that we were working with. Having new kit and products coming back to the warehouse from two major brands demonstrates the period of rapid growth that we’re currently experiencing. Since January this year we’ve welcomed no less than six new clients and this shows no signs of slowing down in the months to come,” he continued.

Offering unique event services, e2b has more than 95,000 sqm of warehousing space, where it stores and maintains marketing and promotional materials, along with sampling products and stock, for a whole host of major food and beverage brands.

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